DopeBBQ
Food, music and New York community. A live experience at the heart of The General Public story.
- Our focus
- Production, programming and brand partnership development.
CULTURE. CONNECTION. LIVE EXPERIENCE.
NEW YORK / EVERYWHERE IT MATTERS
Culture starts
with the room.
We help brands and venues bring people together through event production, talent booking, cultural programming and partnerships.
Explore our work
01 / SELECTED WORK & COLLABORATIONS
Built around the people
who make culture move.
SELECTED EXPERIENCE / DOPEBBQ
The feeling
is the point.
DopeBBQ brings food, live performances, DJs and New York community into one shared experience. The event archive includes a live performance by 50 Cent.
Food, music and the people in the room give DopeBBQ its identity. The photographs offer a closer look at that shared experience.
Explore the story02 / THE IDEA
Good things happen
when the right people
come together.
The General Public is a culture and live experience agency rooted in New York. We connect brands, talent, athletes and audiences through events, partnerships, programming and marketing.
Co-founder Patrice “Trice LeDon” Laquinte brings more than a decade of experience across live events, venue programming, talent relations, brand partnerships and hospitality. Our work starts with the audience and carries through to the details of delivery.
FOUNDER EXPERIENCE
Patrice Laquinte’s professional background includes cultural programming leadership at Dean Entertainment Group / Schimanski and contract work as Special Project Manager with Priority Records / LLC 4 Records, a UMG-affiliated assignment.
Individual professional experience, distinct from agency client relationships.03 / CAPABILITIES
One connected practice.
Six ways to bring it to life.
Events & experiential
A moment worth showing up for.
Talent booking
The right energy for your room.
Brand partnerships
Show up with something to give.
Venue & cultural programming
Give people a reason to return.
Sports & NIL partnerships
Build opportunity beyond the game.
Audience & event marketing
Give the right people a reason to care.
04 / WHAT WE’RE BUILDING
Culture keeps moving.
Our work spans established live experiences and new ideas in development. Here’s how they fit together.
AfroBounce
A music-led party series where Afrobeats, Amapiano, Dancehall and Hip-Hop meet.
- Our focus
- Event collaboration, cultural programming and audience engagement.
Auctra
A cultural strategy and partnership initiative exploring the connections between creators, brands, technology and creative ownership.
- Current focus
- Cultural salons, artist-led experiences and thoughtful partner collaborations.
DopeBBQ and AfroBounce reflect selected experience. Auctra is an initiative in development.
05 / HOW WE WORK
From an idea
to “you had to be there.”
Find the why.
The audience, the ambition, the feeling. We start with what this experience needs to mean.
Shape the moment.
The concept, the collaborators, the plan. We connect the creative direction to a workable scope.
Bring it together.
The details, the people, the day itself. We coordinate the moving parts with care and intention.
A FEW GOOD QUESTIONS
What does The General Public do?
We work across event production, talent booking, brand partnerships, sports and NIL partnership strategy, cultural programming and audience development. Projects can focus on one area or bring several together.
Where are you based?
Our roots are in New York. Tell us where your project is happening so we can discuss fit, scope and logistics.
How do we get started?
Send a short brief with your goal, audience or guest count, preferred date, location and budget range. It’s fine if some details are still taking shape.
What happens after I share a brief?
We use your brief to discuss the project’s fit, priorities and scope. Services and deliverables are agreed before work begins.
How far ahead should I get in touch?
Get in touch while your dates and plans are taking shape. The useful lead time depends on the scale, location, talent and production needs.
How are budgets and project terms handled?
Share your budget range so we can discuss priorities and the scope of work. Project-specific costs, including third-party costs, and any confirmation, change or cancellation terms belong in the proposal or agreement. Sending an inquiry does not confirm a booking.
HAVE SOMETHING IN MIND?
Let’s make
some noise.
A new idea. A room to program. A brand with something to say. Tell us what you’re thinking.
trice@tgpagency.onlineStart with a few details.
Include your goal, audience or guest count, preferred date, location and budget range. It’s fine if some details are still taking shape.
Opens your email app with a draft for you to review and send. Nothing is submitted on this site. No email app? Copy the full inquiry and paste it into your email service.
Select the text above and copy it into your email service. Send it to trice@tgpagency.online.