Partnership positioning
Clarify the story, audience fit and kinds of brand opportunities worth pursuing.
THE GENERAL PUBLIC / 05
Sports &
NIL partnerships
Build opportunity beyond the game.
THE APPROACH
Connect sport, culture and opportunity.
We help shape brand partnership opportunities around athletes, sports communities and their audiences. The focus is on strategy, relationship development and concepts that make sense for the people on both sides of the partnership.
WHAT WE CAN SHAPE TOGETHER
Outreach & relationships
Develop partner targets, outreach materials and a considered approach to relationship building.
Experiences & properties
Shape athlete-led event concepts, community initiatives and brand collaboration ideas.
Every project is scoped individually. Services and deliverables are agreed before work begins.
BEFORE WE BEGIN
What does NIL mean in this work?
NIL means name, image and likeness. Our work focuses on partnership strategy and developing commercial opportunities. Individual engagements are scoped around the athlete, their existing representatives and the brand.
Does this mean you represent every athlete you work with?
No. Strategy, introductions and project collaboration do not imply exclusive athlete representation. Any representation, rights or engagement terms must be separately agreed.
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